Great stuffs as always!

I agree that “Brian Dean is the Legend of Link Building”. He’s the mastermind for Google RankBrain.

Last night i found it from tweets. Its very informative post consists of opportunities for the modern link building strategy.

Love the way you work. Keep it up!

Thanks,

I understand where you’re coming from
Certain industries write more and link more etc but I still think its feasible, simply due to how people share information

The problem lies often with the content and the promotion more than industry

The goal is to create content that people link to and reference, so that it attracts links
But that also means that you create content for the people in your industry who DO link out…

These could be parallel fields etc not just directly tied in

If you look at the guys at surf simply they create killer content and videos and it generates them links in a field where hardly anyone links around

Simply because its a great resource

Certain content has different goals and so the idea is sometimes you need to create content simply to attract links (not always to sell your audience but attract the right ppl who do link)

If you look at yesoptimists post they do something similar where they just got to 100k monthly visits

They couldnt get people to share who were their audience (How many students have websites?) but they got news sites and government sites to link to their resource assets, rising the rankings of all other content on the site

With the water skiing example you have to look at who can link and why would they link?
What do they share often?
What do they actually link to?
Who outside of this could link to you and be relevant?

Govt water safety sites linking to a resource of how to waterski and be safe over summer etc?
You could run a live event that actual waterski sites would link to so you acquire links?
You could create a massive guide to the techniques etc that most waterski sites might not link to…but wikipedia and other stuff might do?
You could do a guide to the importance of sunscreen etc and promote it to both sunscreen companies AND 3rd parties…

Would it get links that send traffic…possibly
Could you filter that traffic and DA across to more competitive pages on your site?
Easily

The trick is to understand what the content goal is (Traffic/sales/links)
Who can do that for you?
What do you need to make to make that happen?

And yes, content amplification is too necessary a task. Without the proper promotional channels hit, we really can’t expect a steep result out of every post that is published.

Yes, if you don’t want to track anything (stats, etc.), go for the daily schedule.

But if you want to and and to see how the blog is performing, the “less” is definitely the more. And only less with publishing schedule and not with the content and, of course, more with promotion.

So, definitely you guys greatly knocked it!

~ Adeel

Awesome case study Steve, I totally agree with you Brian, such a solid blog you’ve created with Backlinko. I actually just made this same decision to move from weekly to bi-weekly.

We went from publishing 1500 word posts and not promoting them as much because we were off making the next post. Now we just published a 3600 word post, the first in the new schedule and it happens to include both of you two as Top Content & Social Media Influencers!

I’ve learned a lot from both of you, especially on exactly what content to create. Appreciate all your efforts guys, keep it up!

(And if you have a few minutes, check it out 🙂 http://digitalauthority.co/content-and-social-media-marketing-influencers/ )